AI Insights you can trust

As a vendor agnostic AI consultancy, our opinions are our own, unbiased and unfiltered. If you’d like to know more, please contact us to start a conversation.

Curiosity: Are people Experimenting Safely?

Curiosity, despite its feline unaliving reputation, is a good thing. In fact, curiosity is the whole point at the start. It’s how organisations discover the real use cases: employees addressing squeaky wheels as individuals, attacking annoying, repetitive work, and the ā€œwhy hasn’t anyone fixed this?ā€ processes where GenAI can genuinely help.

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Jeff Watkins

Chief AI Officer
NorthStar Intelligence

Insights is where I share what I’m learning as I build and advise on AI in the real world. The patterns that work, the risks that get missed, and the decisions that matter. My north star is simple: AI should deliver practical value while staying safe and fair, so the benefits are shared widely rather than concentrated in the hands of a few.